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Archive for April, 2014


How Many Licks Does it Take for a Review?

Pop1Ask the wise owl, “How many licks does it take to get to the center of a Tootsie Roll Pop?” and he always answers the same: “THREE(hee)!” For proof, see the original video…

But how many sales does it take to get one review on your website? The answer is a little over two thousand. That’s right, two thousand sales. Have you already given up on the idea of ever having reviews on your site again? Don’t! I have an idea that will have your site full of reviews in no time.

From my research, I have concluded that it takes a little over two thousand sales of any one item or for every two thousand products you sell site-wide, to net one review. This is just an average, but that might be why you have little to no reviews. It’s not your fault, it’s the stats fault–a numbers game. Unless your site is wildly popular and you’re selling like crazy, reviews are just not going to magically appear (pun intended).

Don’t feel hopeless. Have no fear. I am hear to help! First off, you need a strategy; a reason for customers to write reviews.

Customers only respond to a few things:

  • Discounts
  • Special Offers
  • Incentives: Free Magic, Drawings, Member Forum
  • Mores Discounts

One last thing… The personal touch. That’s right, customers respond to a personal touch. They want to know you care. And you do! Or you wouldn’t be in the magic business.

Here’s what you do: After you have answered all of your incoming email, pick your last ten orders that have been delivered and send the customer a personal email. Something like, “Hello, I see you received your last order. What did you think of MAGIC TRICK NAME?” It only takes a few minutes to write a quick, two-sentence email. Make a general letter and fill in the personal details. This will most likely result in at least five responses. Answer back with a follow-up, thanking your customer and state that you will include their comments in a products review.

Done! You just got at least five new reviews in less time than it took to read this post.

Talk Back Questions: In your experience what is the ratio of sales to reviews? What are your favorite review incentives?


The Times Square of Magic Advertising!


If you have an online magic site, increasing your ranking on the search engines is like moving your business to Time’s Square. (Photo by Daniel Schwen)

Imagine you are trying to decide which magazine to advertise in and there are two options. One magazine has 10,000 subscribers and the other has 5,000. It’s a no-brainer, right?

Maybe. But chances are, if they only have a 20-30% overlap like in the magic industry, you might be saying yes to the larger group of readers, but no to a whole other demographic—the demographic you really need.

Lets level the playing field. What if both magazines had the same number of subscribers, but one of them offered to move your business to Times Square for the same cost?


Display ads in print magazines are extremely valuable. They can put your ad in a potential customers hands. Billboards are also extremely valuable. They can give your business a presence right next door to your competitor. But neither one does much for your search ranking and more and more, that’s where customers are finding you.

If you have an online magic site, increasing your ranking on the search engines is like moving your business to Time’s Square.

So how much does that cost?

It’s surprisingly cheap due to the search engine industry’s renewed commitment to directories. Simply sign up to a directory with a strong ranking, such as—the largest, fastest growing magic directory in the world—and watch it Invade Your Stats.

Think of as another leg of your social media strategy, but unlike general sites, MagicDealers is focused on magic. You can spend $100 on Facebook in minutes and shotgun a large target. That same $100 on MagicDealers lasts you ONE YEAR and is a like a tractor beam for potential magic buyers.

Such a cheap price means you will have plenty of advertising budget left to spend with the magazines.

In addition to the listing, you can also promote your business through the special offers section on MagicDealers. This is an amazing feature that acts almost like a second newsletter, where you can showcase your high-profit items and discount promotions.

Want a sneak peek? Join MagicDealers for FREE!


Did You Know: Find Magic Dealers Right in the Palm of Your Hands?


Magic in the palm of your hands.

Magic in the palm of your hands. has joined forces with to bring the ultimate magic resource right to your smartphone.

The Magic Dealer App is your handheld resource for Magic Dealers, Latest Magical Effects, Profiles, Convention News, Reviews and More. With our app stay on top of the latest magic news, find the hottest new trick or lecture. You can also join our mailing list and stay on top of all the current happenings in the world of magic.

If you would like to download this Fantastic FREE app search Magic Dealers on iTunes or Google Play and see what your missing!

For Apple iPhone users: Click Here

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